1977

Apple Computer is incorporated.
Star Wars debuts in cinemas.
Playero opens its doors.

La tienda original en la Calle Mcleary, Ocean Park

Playero

A beach lifestyle brand based out of Puerto Rico, our roots run deep in surf culture. We're a family-run business, for 40+ years, 3 generations deep, dedicated to the design of high-quality beachwear and accessories - when we're not surfing!

Our classic line of products includes t-shirts, hoodies, rashguards, & headwear. Our shops feature original Playero products, which we design from the ground up, along with a select group of industry-leading and emerging brands. We also pride ourselves on representing some of the world's top surfboard designers & innovators - Eric Arakawa, Maurice Cole, Malcom Cambell, Wayne Rich, Tyler Hatzeikian, Hayden Cox.

We currently have 3 stores: one in Santurce/San Juan, near the beach on Calle Loíza, one in the regional mall at Plaza las Américas, and one down south in Ponce at Plaza del Caribe. The Rinc√≥n shop is set to reopen by the beginning of 2019 in a new location. Stay tuned!

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