Apple Computer is incorporated.
Star Wars debuts in cinemas.
Playero opens its doors.
A beach lifestyle brand based out of Puerto Rico, our roots run deep in surf and beach culture. We're a family-run business, for 40+ years, dedicated to the design of high-quality beachwear and accessories.
Our classic line of products includes t-shirts, hoodies, rashguards, & headwear. Our shops feature original Playero products, which we design from the ground up, along with a select group of industry-leading and emerging brands. We also pride ourselves on representing some of the world's top surfboard designers & innovators - Eric Arakawa, Maurice Cole, Malcom Cambell, Wayne Rich, Tyler Hatzeikian, Hayden Cox.
We currently have 3 stores: one in Santurce/San Juan, near the beach on Calle Loíza, one in the regional mall at Plaza las Américas, and one down south in Ponce at Plaza del Caribe. The Rincón shop is set to reopen by the end of 2018 in a new location. Stay tuned!